Famous as a fashion empire of glamor and freedom of personal expression, Donatella’s Versace brand has launched its Spring – Summer 2018 collection for men who don’t care about gender stereotypes.
After the success of the Spring – Summer 2018 collection for women, Versace continues the formula of harmonizing the iconic Versace motif with masculine beauty that goes against traditional standards.
The Versace brand harmonizes brand fashion characteristics with modern fashion trends.
The image of Versace fashion in the 90s seems to be associated with a sunset party style, stylish guys relaxing by the pool and drinking cocktails.
The classic suit was transformed by Versace with a T-shirt, sneakers and a clutch bag inspired by newspapers.
Versace `plays` with the concept of men with genderless designs such as transparent, tight shirts.
Gianni fans seem to see Versace’s flashiness in the design of shirts, silk pants combined in hip hop style with bucket hats and crossbody bags.
Hip hop fashion is renewed with flag, newspaper and iconic V motifs.
The red snakeskin coat and bucket hat recall the image of a famous star of the 90s.
2000s fashion inspiration is reminiscent of the image of boy-bands stealing girls’ hearts in inspired skateboarding outfits, baggy pants, and transparent purple fabric.
Along with that, the sound of modern fashion is expressed through two neon-colored suit designs, along with belt bag variations in white-on-white outfits.
The neon green suit design highlights the difference of Versace’s men.
Floral motifs become a test of masculinity.
The white belt bag becomes the youthful highlight of the collection.
The controversial accessory – the cross-body bag that belongs to women’s fashion – was transformed by Versace into an unruly masculine highlight.
Crossbody bags with chain straps, familiar in women’s images, have been incorporated into men’s clothing.
Versace’s warrior boots and sandals decorated with iconic gold coins promise to be the genderless accessories of the year.
Kendall Jenner suddenly returned to the catwalk after 5 months of absence.
Bella Hadid also showcased a sexy design in the Versace 2018 men’s Spring – Summer fashion collection.
Versace’s Spring – Summer 2018 men’s fashion collection is not an explosion of different fashion ideas.
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