Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Avatar of Nick John By Nick John Dec9,2023 #Decoding #TikTok #Uniqlo
Decoding the `stormy` Uniqlo canvas bag fever on TikTok 1
Decoding the `stormy` Uniqlo canvas bag fever on TikTok 1

Described by the brand as the perfect solution for active wear with convenient pockets and top-notch waterproof capabilities, the Uniqlo Round Mini Shoulder is a sought-after bag in many countries and receives countless orders.

Fashion world

5 local brand addresses selling beautiful canvas bags for sustainable fashion enthusiasts

THE CAUSE BEHIND THE SUCCESS OF THE CLOTH BAG

The Uniqlo Round Mini Shoulder canvas bag recently took the top spot on the first quarter 2023 rankings of The Lyst Index, a quarterly report that evaluates the trendiest products from popular brands across the industry.

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

The Lyst Index’s first quarter rankings.

Sold for just under $20 (about 299,000 VND), this is considered the cheapest product ever introduced on The Lyst Index list.

According to a report by Business of Apps, TikTok has been downloaded more than 3 billion times with a total of 1.4 billion monthly active users in 2022 and is expected to reach 1.8 billion by the end of 2023. These

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The return of nylon FABRIC bags

The success of Uniqlo Round Mini Shoulder is reminiscent of the Re-Nylon Prada Re-Edition 2000 mini-bag that re-emerged in 2020. When the blooming sustainable fashion trend changes shopping behavior over time

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Easily coordinate with everyday outfits.

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Upgraded and more stylish version.

However, perhaps the biggest difference between the Uniqlo Round Mini Shoulder canvas bag and the Re-Nylon Prada Re-Edition 2000 mini-bag is probably in the price.

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Cloth bag fever in the near future.

From simple versions to impressive combinations

Grasping that unexpected success, Uniqlo continuously releases new versions of this convenient bag, with the desire to continue to create and continue its popularity.

The main reason is probably the simple design and neutral color scheme.

However, we cannot deny the novel appeal of nature-inspired patterns and combinations that seem to only be found in high-end brands.

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Uniqlo photo

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Countless mix and match styles are promoted by the company.

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Uniqlo photo

Decoding the `stormy` Uniqlo canvas bag fever on TikTok

Uniqlo photo

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